Food & Wine

Creative Direction, UI & UX Design


Food & Wine is a leading authority on food, drink, travel, design, and entertaining. They required a complete redesign, front-end rebuild, and re-imagining of the recipe browsing experience.

My Role

In collaboration with the client, I developed a cohesive design system that is easy to use, feels on-brand, and supports Food & Wine’s engaging content.

On an editorial site, color and typography convey the majority of brand authority and personality. Expressive headline typefaces and warm color convey brand personality, while a more straightforward typeface is used for body text and navigation.